READING: THE SECRET TO LIFELONG LEARNING

As of August 4, 2006, I decided to start a record of books I've read that are useful in business or offer particularly valuable insight. It's important to note that for every book that I read, I literally read hundreds of online articles. These articles are extremely valuable, and often are more timely than books, which must undergo a long process before publication. This is particularly the case when it comes to topics surrounding online marketing and new media.

That said, this list is limited to non-academic non-political, nonfiction, business related books that I remember clearly enough to recall the title.

Business or Financial Related Readings

Great Rainmakers - Jeffrey Fox

The End of Marketing as We Know It - Sergio Zyman

The Little Blue Book of Advertising - Steve Lance and Jeff Woll

Free Prize Inside: The Next Big Marketing Idea - Seth Godin

How full is your bucket? Positive strategies for work and life - Tom Rath and Donald Clifton

The Guerilla Marketing Handbook - Jay Conrad Levinson and Seth Godin

Seven Habits of Highly Successful People - Stephen Covey

Selling 101: What Every Successful Sales Professional Needs to Know - Zig Ziglar

How to Win Friends and Influence People - Dale Carnegie

Zig Ziglars Secrets of Closing the Sale - Zig Ziglar

Spin Selling - Neil Rackham

The Millionaire Next Door - Thomas Stanley and William Danko

Smart Women Finish Rich - David Bach

Inspirational or Insightful Readings

The Holy Bible, New Life Translation

The Soul Tells A Story: Engaging Creativity With Spirituality In The Writing Life - Vinita Hampton

The Seven Laws of Spiritual Success - Deepak Chopra

The Artists Way - Julia Cameron

Tao Te Ching - Lau Tsu

Peace Pilgrim - by Peace Pilgrim, a woman who walked over 25K miles for peace