READING: THE SECRET TO LIFELONG LEARNING

As of August 4, 2006, I decided to start a record of books I've read that are useful in business or offer particularly valuable insight. It's important to note that for every book that I read, I literally read hundreds of online articles. These articles are extremely valuable, and often are more timely than books, which must undergo a long process before publication. This is particularly the case when it comes to topics surrounding online marketing and new media.

That said, this list is limited to non-academic non-political, nonfiction, business related books that I remember clearly enough to recall the title.

Business or Financial Related Readings

  • Great Rainmakers - Jeffrey Fox
  • The End of Marketing as We Know It - Sergio Zyman
  • The Little Blue Book of Advertising - Steve Lance and Jeff Woll
  • Free Prize Inside: The Next Big Marketing Idea - Seth Godin
  • How full is your bucket? Positive strategies for work and life - Tom Rath and Donald Clifton
  • The Guerilla Marketing Handbook - Jay Conrad Levinson and Seth Godin
  • Seven Habits of Highly Successful People - Stephen Covey
  • Selling 101: What Every Successful Sales Professional Needs to Know - Zig Ziglar
  • How to Win Friends and Influence People - Dale Carnegie
  • Zig Ziglars Secrets of Closing the Sale - Zig Ziglar
  • Spin Selling - Neil Rackham
  • The Millionaire Next Door - Thomas Stanley and William Danko
  • Smart Women Finish Rich - David Bach
  • Inspirational or Insightful Readings

  • The Holy Bible, New Life Translation
  • The Soul Tells A Story: Engaging Creativity With Spirituality In The Writing Life - Vinita Hampton
  • The Seven Laws of Spiritual Success - Deepak Chopra
  • The Artists Way - Julia Cameron
  • Tao Te Ching - Lau Tsu
  • Peace Pilgrim - by Peace Pilgrim, a woman who walked over 25K miles for peace


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